Over  the last fifteen years, editors often asked me not to mention the word  “neoliberalism,” because I was told readers wouldn’t comprehend the  “jargon.” This has begun to change recently, as the terminology has come  into wider usage, though it remains shrouded in great mystery.
People  throw the term around loosely, as they do with “fascism,” with the same  confounding results. Imagine living under fascism or communism, or  earlier, classical liberalism, and not being allowed to acknowledge that  particular frame of reference to understand economic and social issues.  Imagine living under Stalin and never using the communist framework but  focusing only on personality clashes between his lieutenants, or  likewise for Hitler or Mussolini or Mao or Franco and their ideological  systems! But this curious silence, this looking away from ideology, is  exactly what has been happening for a quarter century, since  neoliberalism, already under way since the early 1970s, 
got turbocharged by the Democratic party under the Democratic Leadership Council (DLC) and Bill Clinton. We live under an ideology that has not been widely named or defined!
Absent the neoliberal framework, we simply 
cannot  grasp what is good or bad for citizens under Cruz versus Trump, or  Clinton versus Sanders, or Clinton versus Trump, away from the  distraction of personalities. To what extent does each of them agree or  disagree with neoliberalism? Are there important differences? How much  is Sanders a deviation? Can we still rely on conventional distinctions  like liberal versus conservative, or Democrat versus Republican, to  understand what is going on? How do we grasp movements like the Tea  Party, Occupy, and now the Trump and Sanders insurgencies?
Neoliberalism  has been more successful than most past ideologies in redefining  subjectivity, in making people alter their sense of themselves, their  personhood, their identities, their hopes and expectations and dreams  and idealizations. Classical liberalism was successful too, for two and a  half centuries, in people’s self-definition, although communism and  fascism succeeded less well in realizing the “new man.”
It cannot be emphasized enough that neoliberalism is 
not classical liberalism, or a return to a purer version of it, as is commonly misunderstood; it is a 
new  thing, because the market, for one thing, is not at all free and  untethered and dynamic in the sense that classical liberalism idealized  it. Neoliberalism presumes a strong state, working only for the benefit  of the wealthy, and as such it has little pretence to neutrality and  universality, unlike the classical liberal state.
I would go so  far as to say that neoliberalism is the final completion of capitalism’s  long-nascent project, in that the desire to transform 
everything—every  object, every living thing, every fact on the planet—in its image had  not been realized to the same extent by any preceding ideology.  Neoliberalism happens to be the ideology—unlike the three major  forerunners in the last 250 years—that has the fortune of coinciding  with technological change on a scale that makes its complete penetration  into every realm of being a possibility for the first time in human  history.
From the early 1930s, when the Great Depression  threatened the classical liberal consensus (the idea that markets were  self-regulating, and the state should play no more than a night-watchman  role), until the early 1970s, when global instability including  currency chaos unraveled it, 
the democratic world lived under the Keynesian paradigm:  markets were understood to be inherently unstable, and the  interventionist hand of government, in the form of countercyclical  policy, was necessary to make capitalism work, otherwise the economy had  a tendency to get out of whack and crash.
It’s an interesting  question if it was the stagflation of the 1970s, following the  unhitching of the United States from the gold standard and the arrival  of the oil embargo, that brought on the neoliberal revolution, with 
Milton Friedman discrediting fiscal policy and advocating a by-the-numbers monetarist policy,  or if it was neoliberalism itself, in the form of Friedmanite ideas  that the Nixon administration was already pursuing, that made  stagflation and the end of Keynesianism inevitable.
It should be  said that neoliberalism thrives on prompting crisis after crisis, and  has proven more adept than previous ideologies at exploiting these  crises to its benefit, which then makes the situation worse, so that  each succeeding crisis only erodes the power of the working class and  makes the wealthy wealthier. There is a certain self-fulfilling aura to  neoliberalism, couched in the jargon of economic orthodoxy, that has  remained immune from political criticism, because of the dogma that was  perpetuated—
by Margaret Thatcher and her acolytes—that There Is No Alternative (TINA).
Neoliberalism  is excused for the crises it repeatedly brings on—one can think of a  regular cycle of debt and speculation-fueled emergencies in the last  forty years, such as 
the developing country debt overhang of the 1970s, 
the savings and loan crisis of the 1980s, 
the Asian currency crisis of the 1990s,  and the subprime mortgage crisis of the 2000s—better than any ideology I  know of. This is partly because its very existence as ruling ideology  is not even noted by the population at large, which continues to derive  some residual benefits from the welfare state inaugurated by  Keynesianism but has been led to believe by neoliberal ideologues to  think of their reliance on government as worthy of provoking guilt,  shame, and melancholy, rather than something to which they have  legitimate claim.
It is not surprising to find neoliberal multiculturalists—
comfortably established in the academy—likewise  demonizing, or othering, not Muslims, Mexicans, or African Americans,  but working-class whites (the quintessential Trump proletariat) who have  a difficult time accepting the fluidity of self-definition that goes  well with neoliberalism, something that we might call the market  capitalization of the self.
George W. Bush’s useful function was  to introduce necessary crisis into a system that had grown too stable  for its own good; he injected desirable panic, which served as fuel to  the fire of the neoliberal revolution. Trump is an apostate—at least  until now—in desiring chaos on terms that do not sound neoliberal, which  is unacceptable; hence 
Jeb Bush’s characterization of him as the “candidate of chaos.” Neoliberalism 
loves chaos, that has been its modus operandi since the early 1970s, but only the kind of chaos it can direct and control.
To  go back to origins, the Great Depression only ended conclusively with  the onset of the second world war, after which Keynesianism had the  upper hand for thirty-five years. But just as the global institutions of  Keynesianism, specifically the IMF and the World Bank, were being  founded at the New Hampshire resort of Bretton Woods in 1944, the  founders of the neoliberal revolution, namely Friedrich Hayek, Ludwig  von Mises, Milton Friedman, 
and others were forming the Mount Pelerin Society (MPS) at the eponymous Swiss resort in 1947, creating the ideology which eventually defeated Keynesianism and gained the upper hand during the 1970s.
So  what exactly is neoliberalism, and how is it different from classical  liberalism, whose final manifestation came under Keynesianism?
Neoliberalism  believes that markets are self-sufficient unto themselves, that they do  not need regulation, and that they are the best guarantors of human  welfare. Everything that promotes the market, i.e., privatization,  deregulation, mobility of finance and capital, abandonment of  government-provided social welfare, and the reconception of human beings  as human capital, needs to be encouraged, while everything that  supposedly diminishes the market, i.e., government services, regulation,  restrictions on finance and capital, and conceptualization of human  beings in transcendent terms, is to be discouraged.
When Hillary  Clinton frequently retorts—in response to demands for reregulation of  finance, for instance—that we have to abide by “the rule of law,” this  reflects a particular understanding of the law, the law as embodying the  sense of the market, the law after it has undergone a revolution of  reinterpretation in purely economic terms. In this revolution of the law  persons have no status compared to corporations, nation-states are on  their way out, and everything in turn dissolves before the abstraction  called the market.
One way to sum up neoliberalism is to say that everything—
everything—is  to be made over in the image of the market, including the state, civil  society, and of course human beings. Democracy becomes reinterpreted as  the market, and politics succumbs to neoliberal economic theory, so we  are speaking of the end of democratic politics as we have known it for  two and a half centuries. As the market becomes an abstraction, so does  democracy, but the real playing field is somewhere else, in the realm of  actual economic exchange—which is 
not, however, the market. We may say that all exchange takes place on the neoliberal surface.
Neoliberalism  is often described—and this creates a lot of confusion—as “market  fundamentalism,” and while this may be true for neoliberal’s  self-promotion and self-presentation, i.e., the market as the ultimate  and only myth, as were the gods of the past, I would argue that in  neoliberalism 
there is no such thing as the market as we have understood it from previous ideologies.
 
The neoliberal  state—actually, to utter the word state seems insufficient here, I would  claim that a new entity is being created, which is not the state as we  have known it, but an existence that incorporates potentially all the  states in the world and is something that exceeds their sum—is  all-powerful, it seeks to leave no space for individual self-conception  in the way that classical liberalism, and even communism and fascism to  some degree, were willing to allow.